Blogging is not a new concept nowadays. Instead, it’s a well established term. Managing all those blogs takes some serious systemic support. Some of the more popular content management systems like WordPress continue to march on, dominating the web at a staggering 28.2% as of May 2017. Other content management systems trail behind. Clearly, blogging has come a long way since its initial conception.
A while back at a ComicCon event in Dallas, Texas, something interesting happened. A few of the cast members from the 2004 TV series Battlestar Galatica were on stage during a panel discussion when Edward James Olmos disclosed to the audience that something magical happened during Season One, which premiered in December of 2003.
People started to blog about [the show]. Well, the blogging took hold, many of you were part of it, and they would blog with the writers. [The writers] started jumping on it and they started blogging. …Our writers started to use the energy that was being given to them by the people who were blogging with them to augment the next season and to add to the story. – Edward James Olmos
That was such a profound and exciting statement — the writers of Battlestar Galatica were interacting with fans. They were building a strong community that added more depth to the story that wouldn’t otherwise have existed.
Fun fact: Open Diary went online in 1997 and was the first online diary community. It allowed readers to post comments on other users diary entries and included other features like allowing entries to be public or private.
Now blogging, posting content, and sharing our lives online is a common way of life. For small businesses this an important medium to take advantage of for several reasons.
- Creates trust and loyalty between your business and your customers.
- Establishes you as an authority and expert.
- Provides two-way communication between you and your customers.
- Allows readers to engage and interact more with blogging authors.
Edward James Olmos told an exciting story about the power of blogging and the interactions and community it can build. What could blogging do for your small business?